Halfbrick Studios in Red Hill has partnered with Bluey creator Joe Brumm to develop Bluey’s Quest for the Gold Pen, the first Australian-made Bluey video game.
A New Bluey Story Launches from Red Hill
Bluey’s Quest for the Gold Pen, the first Australian-made Bluey video game, has now been released by Halfbrick Studios in Red Hill. The game launched globally on the App Store on 11 December 2025, bringing a new story from creator Joe Brumm to players for the first time since the announcement of the upcoming 2027 film.
Developed with Brumm’s direct involvement, the title places players inside a drawn-to-life imagination world created by the Heeler family. It marks the first time an Australian studio has produced a Bluey video game.
A Brisbane Partnership Behind the Project
The collaboration reflects a long-running creative relationship between Halfbrick CEO Shainiel Deo and Bluey creator Joe Brumm. Their connection began a decade earlier when Brumm contacted Halfbrick after his Dan the Man pilot gained online traction, leading to the 2016 game adaptation. Revenue from that project helped support Brumm during the development stage that later led to Bluey.
As Bluey’s global popularity grew mid-pandemic, Brumm invited Halfbrick to take on the new project. Deo initially resisted, preferring the studio to focus on its own titles, but the idea moved forward after strong internal enthusiasm. With backing from Brumm and approval from the BBC, the Red Hill studio became the first Australian team trusted with the franchise.
Designing a Game True to the Series
Brumm guided the development to ensure the project reflected the show’s grounded tone. Halfbrick, known for arcade-driven titles, shifted toward imagination-focused gameplay, expanding on concepts from Bluey episodes Dragon and Escape. This approach allowed for exploration, movement through creative landscapes and interactions that fit the show’s family-focused style.
The game follows Bluey as she chases Bandit, who appears as King Goldie Horns after taking the Gold Pen. Bingo takes on her Bingoose form, and Chilli’s drawing style shapes much of the game’s backdrop. The title includes nine levels featuring forests, beaches, snowy areas and the Australian outback, each designed around small puzzles, hidden items and short quests.
A Return to Longer Story-Driven Development
The project represents a return to earlier console-style work for Halfbrick. The game includes animated cutscenes supporting Brumm’s new narrative and is structured as a one-off purchase model rather than subscription or ad-supported play.
Deo sees the project as part of a wider interest in creating memorable games that carry the same nostalgic impact as earlier Halfbrick titles. The studio continues to operate with a strong back catalogue and has expanded into Virtual Reality, supported by resources built throughout the 2010s.
Upcoming Releases Across Other Platforms
While already available on the App Store, the game will arrive on Google Play on 10 January 2026 with a free experience and an optional single payment for full access. Halfbrick and PM Studios will release versions for PC, Nintendo Switch, Nintendo Switch 2, PlayStation 5 and Xbox Series X|S later in 2026.
Ongoing Creative Work in Red Hill
Halfbrick’s work on Bluey’s Quest for the Gold Pen reinforces the role of Brisbane’s Red Hill game development sector in producing internationally recognised projects. It also marks another chapter in a long-running partnership between Deo and Brumm, built over more than a decade of Brisbane-based creative work.
Published 12-Dec-2025
