Construction of Tesla Red Hill Showroom and Service Centre Now Underway

After almost three years of planning, construction of the Tesla vehicle showroom and service centre in Red Hill is now underway, marking a significant expansion that mirrors the growing Brisbane market. 


Read: Plans To Refurbish Former Egg Board Site In Red Hill For New Showroom Unveiled


The facility is located at 25 Musgrave Road, on the former site of the Sunny Queen Eggs distribution centre. Tesla initially lodged its plans in 2022, receiving approval from local officials in 2023. However, it was only in 2025 that nearby residents were formally notified via letterbox drops regarding upcoming construction works, some of which may take place outside standard hours.

Site plan (Photo credit: Brisbane PD Online)

The development plans include the demolition of internal structures to make way for a modernised facility. The site will house a 370 sqm showroom, a 1,356 sqm office space, and a new contemporary exterior. The approved project aims to revitalise the existing building for an interim period before any major site redevelopment occurs in the future.

Tesla in Fortitude Valley (Photo credit: Shazia Salman/Google Maps)

The location holds historical significance, having served as the headquarters for the Queensland Egg Board since the 1960s. It functioned as a key distribution centre for major grocery stores across South East Queensland. 

Photo credit: sunnyqueen.com.au

Sunny Queen relocated to a new facility in Carole Park in 2017 after the site was put up for sale in 2016. More recently, the building was used as an office space, with software developer Halfbrick Studios among its tenants.


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Tesla’s arrival in Red Hill reflects the growing demand for electric vehicles and sustainable transport solutions in Brisbane. The showroom and service centre will provide residents with greater accessibility to Tesla’s range of electric vehicles and after-sales support.

Published 25-March-2025. Updated 30-March-2025.

Plans To Refurbish Former Egg Board Site In Red Hill For New Showroom Unveiled

The existing facilities at the iconic former Egg board site in Red Hill could be refurbished and reused as a new car showroom and vehicle service centre for Tesla.


Read: Historic Thomas Mathewson Home in Auchenflower Now Fully Renovated


Based on planning documents prepared for the applicant, the ground and first floor of the building would be used as a service centre whilst the second floor would be utilised for a new car showroom. Each level of the building, located at 25 Musgrave Rd, Red Hill, will also be associated with ancillary office space.

Egg Board site
Proposed site plan (Photo credit: Brisbane City Council)

A 1,097 sqm of office space on Level 2 will form the primary administrative and recreation space for staff, with direct access provided to the vehicle showroom.

In order to accommodate their integrated showroom and service facility, the applicant is planning to provide a new pedestrian entry point to the refurbished buildings. 

The adaptive reuse and refurbishment of the former Egg board site in Red Hill will involve minimal works. There will be minor demolition to internal components of the existing building, and the external components.

Besides using it as a showroom, the proposal also seeks to revitalise the existing building, delivering a considerable improvement to the architectural form, streetscape presence, and embellishments along the site frontages.

About the Egg Board Site in Red Hill

Egg Board site
Photo credit: sunnyqueen.com.au

Back in the 1960s, the site was used as a central distribution facility under the Sunny Queen Eggs banner. It started as the Queensland Eggs Board in the 1930s but it officially became the brand it’s known today back in 1969. 

In 2016, the former Egg Board site in Red Hill was put on the market after almost 20 years since it last changed hands. 


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When Sunny Queens left the site, it underwent a $5.5 million refurbishment, when video game developer Halfbrick Studios took over the space for a five-year lease. The Australian company was known for developing a number of popular apps, including Fruit Ninja and Jetpack Joyride.